You can do the same in your event matchmaking as they yield different results.
Business Matchmaking Platform
One-on-ones are great for establishing very direct exchanges but groups allow for all of the same questions to be asked in the same forum. The advantage to this is that if one vendor brings up a solution or comment about their product or service, the attendee can verify with the competition at that moment whether they have the same thing or not. It offers a much stronger comparison platform.
You can even make entertainment out of your matchmaking by creating a dating game arrangement. Use an attendee to ask three unbranded exhibitors their questions on stage. Allow for the audience to feed the attendee their own questions as well for the exhibitors. Now watch the attendee try to ask questions to get business information without directly asking it.
Matchmaking Software: Avoid These 5 Typical Mistakes
You can even use quotes from the humorous exchange as tweets and other fun phrases shared completely out of context. Allow for all types of matching. You can also match on business category, diversity codes, women-owned businesses, and more. Get as granular as your industry requires.
Professional matchmaking software CRM · SmartMatchApp
Instead of merely matching on services, ask people to share something funny or some of their personal likes. The cheesier the better. If you need inspiration, check out this song.
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Allow for instant notifications. Bonus if you can create a funny ringtone or messaging sound for them. Filling the needs of your attendees, sponsors, and exhibitors means they will see the value of attending in the future. They will also be pleased with their experience and share it with others. Retention and referrals are an elixir most event planners crave and successful matchmaking produces it in high quantities.
When you make matchmaking a priority and let people connect before the conference, you help them get more of their to-do list done. Here are a few other ways you can use it: Matchmaking and networking are critical to the success of your event but who has time for organizing those sorts of things? You do with these nearly brilliant event matchmaking tips.
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More tips on using technology to improve networking can be found in the Event Tech Bible free report. Menus for Better Networking.
Networking matchmaking Event Networking. Due to the immense success of this programme at previous Africa Energy Indaba events, we have once again embarked on hosting this added value business programme. Marketplace - Our Business Matchmaking Programme.
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Individual profiling — Using the information that you provide, as well as our added background research, we will develop your own unique profile. Software-based business networking at events is a hot topic.
A current Converve survey of trade fair, congress and event planners show what is particularly important for event organizers. The main target of many business events today is networking. Of course, event organizers consider how to best organize business networking and matchmaking at their trade fair, congress or event.
More than 60 responsible meeting planners from around the globe took part in the survey between March and May , giving an insight into their business matchmaking strategies. The most important results from the study are summarized here. A whitepaper with the detailed results, further links and comments from trade fair, congress and event organizers will be released shortly. A quarter of the surveyed trade fair, congress and event managers have already implemented matchmaking software.
The reasons for this obviously interested us a lot. As a result, we asked what a matchmaking platform needs to offer for these event managers to consider implementing it. The dominating topics here are visitor acquisition for and image improvement of the event, which were equally mentioned — clearly ahead of generating additional exhibitor income. The event managers who already use matchmaking software, or are planning to, consider the service to be very important with regards to the success of their business event.
In fact, experiences are products.
The Converve Blog.
This is also clear from the feedback gained from the survey, pinpointing which B2B matchmaking features or services are particularly important. A business matchmaking platform above all needs to be easy to use and set up. This is closely followed in our survey by the factor of responsive design, which also pays into user experience.
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